Palavras-chave
Sistemas híbridos de incentivos
Tecnologias digitais
Gestão da inovação
Diversidade geracional
China
Como Citar
Resumo
Objetivo: Este estudo analisa como sistemas híbridos de incentivos e tecnologias digitais fortalecem a capacidade de inteligência competitiva e como essa capacidade impulsiona a gestão da inovação em equipes multigeracionais em organizações intensivas em tecnologia.
Metodologia/abordagem: Foi realizado um survey quantitativo com 387 colaboradores de empresas chinesas intensivas em tecnologia. Utilizou-se Modelagem de Equações Estruturais (SEM) para testar relações diretas, mediações e moderações entre incentivos híbridos, tecnologias digitais, inteligência competitiva, resultados de inovação e diversidade geracional.
Originalidade/Relevância: O artigo reposiciona a inteligência competitiva como capability estratégica central, superando abordagens centradas apenas em tecnologia ou gestão de pessoas e evidenciando seu papel na transformação de insumos organizacionais em desempenho inovador.
Principais achados: Os sistemas híbridos de incentivos impactam positivamente a inovação, com mediação parcial das tecnologias digitais. A inteligência competitiva apresenta o efeito direto mais forte sobre os resultados inovadores. A diversidade geracional intensifica a relação entre incentivos e inovação.
Contribuições teóricas/metodológicas: O estudo integra incentivos, transformação digital e inteligência competitiva em um framework único, demonstrando a CI como mecanismo decisório baseado em informação. Metodologicamente, oferece evidências empíricas em contexto multigeracional, contribuindo para a literatura sobre inovação orientada por inteligência.
Referências
Adedoyin Tolulope Oyewole, Chinwe Chinazo Okoye, Onyeka Chrisanctus Ofodile, & Chinonye Esther Ugochukwu. (2024). Cybersecurity risks in online banking: A detailed review and preventive strategies applicatio. World Journal of Advanced Research and Reviews, 21(3), 625–643. https://doi.org/10.30574/WJARR.2024.21.3.0707
Almajali, W. I., Awamleh, F. T., Alarabiat, Y. A., & Tawalbeh, M. (2025). Business Intelligence Systems and Organization Performance the Role of Competitive Advantage as a Mediator Variable. ECONOMICS - Innovative and Economics Research Journal, 13(2), 333–349. https://doi.org/10.2478/EOIK-2025-0042
Calof, J. L. (2025). Synergies between competitive intelligence and foresight: Towards a joint research agenda. Futures, 173, 103653. https://doi.org/10.1016/J.FUTURES.2025.103653
Deng, H., Yang, F., & Huang, W. (2026). Steered by digitization and incentives: The configuration and effect of improving innovation efficiency in manufacturing companies. Journal of Innovation & Knowledge, 12, 100900. https://doi.org/10.1016/J.JIK.2025.100900
Dzreke, S. S., & Dzreke, S. E. (2025). Competitive intelligence and profitability: A meta-analysis of strategic positioning dynamics in digital markets. International Journal of Research in Marketing Management and Sales, 7(2), 331–345. https://doi.org/10.33545/26633329.2025.V7.I2D.304
Fadhlurrahman, M. A., Riyanta, S., & Rivai Ras, A. (2024). The Role of Competitive Intelligence in Strategic Decision-Making: A Literature Review. Asian Journal of Engineering, Social and Health, 3(10), 2307–2324. https://doi.org/10.46799/AJESH.V3I9.411
Golshan, A., Sardar, S., Mahdavi Ardestani, S. F., & Sadeghian, P. (2025). A Fuzzy Analytical Network Process Framework for Prioritizing Competitive Intelligence in Startups. Analytics 2025, Vol. 4, Page 3, 4(1), 3. https://doi.org/10.3390/ANALYTICS4010003
Honoré, F., & Ganco, M. (2023). Entrepreneurial teams’ acquisition of talent: Evidence from technology manufacturing industries using a two-sided approach. Strategic Management Journal, 44(1), 141–170. https://doi.org/10.1002/SMJ.3127
Katyayani Pandey, S., Raman, P., Sharma, T., Geethapriya, N., Garg, A., & Jindal, N. (2025). The Rise of Empathetic Leadership in Gen Z-Dominated Workforces. Vascular and Endovascular Review, 8(9s), 66–72. https://verjournal.com/index.php/ver/article/view/720
Kiani Mavi, R., Gheibdoust, H., Khanfar, A. A., & Kiani Mavi, N. (2019). Ranking factors influencing strategic management of university business incubators with ANP. Management Decision, 57(12), 3492–3510. https://doi.org/10.1108/MD-06-2018-0688
Lane, J. N., Ganguli, I., Gaule, P., Guinan, E., & Lakhani, K. R. (2021). Engineering serendipity: When does knowledge sharing lead to knowledge production? Strategic Management Journal, 42(6), 1215–1244. https://doi.org/10.1002/SMJ.3256
Leonidou, L. C., Palihawadana, D., Aykol, B., Nilssen, F., & Christodoulides, P. (2025). Dynamic Capability Drivers and Performance Outcomes of Strategic Import Planning: The Moderating Role of Organizational Resources and Market Factors. Management International Review 2025 65:4, 65(4), 637–672. https://doi.org/10.1007/S11575-025-00582-8
Maluleka, M. L., & Chummun, B. Z. (2023). Competitive intelligence and strategy implementation: Critical examination of present literature review. SA Journal of Information Management, 25(1). https://doi.org/10.4102/SAJIM.V25I1.1610
Mariani, M., & Dwivedi, Y. K. (2024). Generative artificial intelligence in innovation management: A preview of future research developments. Journal of Business Research, 175, 114542. https://doi.org/10.1016/J.JBUSRES.2024.114542
Mashau, M. J., Nenzhelele, T. E., & Ramasimu, N. F. (2025). Competitive intelligence evolution during and after Covid-19: A bibliometric mapping and industry change analysis. International Journal of Business Ecosystem & Strategy (2687-2293), 7(4), 330–349. https://doi.org/10.36096/IJBES.V7I4.907
Olaleye, B. R., Nwosu, T. T., Lekunze, J. N., Sekhampu, T. J., & Olorunsola, F. F. (2024). Exploring Competitive Intelligence Effectiveness on SMEs Performance: The Meditating Influence of Entrepreneurial Orientation. Virtual Economics, 7(3), 25–41. https://doi.org/10.34021/VE.2024.07.03(2)
Pique, J. M., Miralles, F., Teixeira, C. S., Gaspar, J. V., & Ramos Filho, J. R. B. (2019). Application of the triple helix model in the revitalisation of cities: The case of Brazil. International Journal of Knowledge-Based Development, 10(1), 43–74. https://doi.org/10.1504/IJKBD.2019.098230
Qian, Y., Ling, H., Meng, X., Jiang, Y., Chai, Y., & Liu, Y. (2024). Voice of the Professional: Acquiring competitive intelligence from large-scale professional generated contents. Journal of Business Research, 180, 114719. https://doi.org/10.1016/J.JBUSRES.2024.114719
Rahma, Z., Bengana, I., SABRI, M., Mili, K., & Elrayah, M. (2025). The multiple mediation of market intelligence and competitive intelligence in enhancing the relationship between intelligent systems and processes and the competitiveness of start-ups. Telematics and Informatics Reports, 18, 100207. https://doi.org/10.1016/J.TELER.2025.100207
Reckziegel, R. (2025). The Transformation of the Concept of Competitive Intelligence in the Digital Age. International Journal of Research and Innovation in Social Science, IX(VII), 4644–4649. https://doi.org/10.47772/IJRISS.2025.907000375
Shi, K., Wang, Y., Lu, H., Zhu, Y., & Niu, Z. (2021). EKGTF: A knowledge-enhanced model for optimizing social network-based meteorological briefings. Information Processing and Management, 58(4). https://doi.org/10.1016/J.IPM.2021.102564
Suh, Y. J., & Kim, K.-J. (2025). A Multilevel Integrated Review on Age Diversity in the Workplace: A Focus on Age Differences in Dyads, Groups, and Organizations. Work, Aging and Retirement. https://doi.org/10.1093/WORKAR/WAAF021
Tajeddini, O., Tajeddini, K., Gamage, T. C., & Hameed, W. U. (2026). Smart insights, stronger performance: Leveraging business intelligence and dynamic capabilities in tourism and hospitality. International Journal of Hospitality Management, 133, 104410. https://doi.org/10.1016/J.IJHM.2025.104410
Tian, T., Cooper, R., Vasilakos, A., Deng, J., & Zhang, Q. (2026). From Data to Strategy: A Public Market Framework for Competitive Intelligence. Expert Systems with Applications, 296, 129061. https://doi.org/10.1016/J.ESWA.2025.129061
Wu, Q., Yan, D., & Umair, M. (2023). Assessing the role of competitive intelligence and practices of dynamic capabilities in business accommodation of SMEs. Economic Analysis and Policy, 77, 1103–1114. https://doi.org/10.1016/J.EAP.2022.11.024
Este trabalho está licenciado sob uma licença Creative Commons Attribution 4.0 International License.
Copyright (c) 2026 Revista Inteligência Competitiva